Trending in China: Social Media Comes Out in Support of High Quality Fakes – Caixin Global

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上海查获1.2亿元莆田造假球鞋

#Shanghai goods inspection uncovers Putian-made fake sneakers worth 120 million yuan

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Shanghai authorities are shining a light on the massive counterfeit shoe-producing hub in the coastal city of Putian in Fujian province after a raid in China’s commercial capital uncovered fake shoes worth up to 120 million yuan ($18.25 million).

A video dated Nov. 6 which was posted on the Weibo channel of local media group ‘021 Video’ purports to show the warehouse raid in which the shoes were found, showing stacks of goods and delivery boxes. The video is captioned with the discounted price tag of the knockoffs – amounting to 20% to 50% of the brand originals — with a production cost of between 50 yuan and 80 yuan a pair.

Since 2014, the Putian government has instigated repeated crackdowns on the counterfeit shoe business, which took root in Fujian at the beginning of the reform period when sport shoe companies sought cheaper production sites to Taiwan. While Jinjiang to the south hosts many Chinese shoe brands including Anta, Erke and 361, Putian continued to produce for big international brands as an OEM specialist, while new model samples regularly leaked into the black market.

In January, the flourishing overseas trade in fakes took a hit when it was raised as a point of contention in the U.S.-China trade negotiations. The current global economic slowdown caused by Covid-19 has seen the often small workshops pivot their business towards the domestic market, selling on
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