Tencent Holdings, the Chinese holding company that is invested across multiple sectors including streaming television, social networks, e-commerce, sports, gaming, software and more and WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, announced today a three-year partnership to fuel the development of new video production solutions for the Chinese market.
As part of the agreement, WSC Sports will also provide Tencent Sports (and other Tencent divisions) with its automatic video solutions for content distribution through Tencent’s digital platforms, such as its website, apps and social media channels — all of which combine to boast over 100 million users and subscribers.
This partnership will enable Tencent to distribute automated, varied, and personalized sports content on a large scale for its major properties such as the NBA, NFL, English Premier League, and many more, throughout the Chinese market.
According to Tencent, the improvement of mobile broadband infrastructure such as 5G is causing short-form videos to become the leading format in which content is consumed. Data shows that the demand for short video is growing and