Executive Turntable: Atlantic Shuffles Marketing Department, Sony & Tencent Solidify Liquid State Label Head – Billboard

Elsewhere at Atlantic, the label has announced that David Grant will move from New York to Los Angeles to take on the role of senior vp, marketing and head of marketing for film & TV soundtracks. In his dual role, Grant will continue running key projects from Why Don’t We, Ben Platt, Reiley and more. He will jointly report to Sinclair and Atlantic’s West Coast president Kevin Weaver.

Sony Music Masterworks and independent touring professionals Stephen Lindsay and Brett Sirota have formed RoadCo Entertainment, a brand-new booking agency that specializes in live family entertainment.

RoadCo will develop and produce live events and interactive attractions based on popular brands and pre-existing intellectual properties while collaborating with Sony Masterworks and the broader Sony network to develop live shows and experiences based on the company’s properties.

Lindsay and Sirota, co-founders and partners of independent theatrical booking agency The Road Company, will work alongside Sony Music Masterworks president Mark Cavell and Masterworks Broadway senior vp Scott Farthing to oversee the new venture.

RoadCo is just the latest development in a long-running relationship between Lindsay and Sirota and Sony Masterworks, which includes their collaborative work as part of the co-producing team behind SpongeBob SquarePants: The Broadway Musical.

Founded in 1997, The Road Company has distributed a slew of musicals and plays in North America. Its current roster includes North American tours for Wicked, Moulin Rouge!, Ain’t Too Proud, Beetlejuice, Jagged Little Pill, Oklahoma!, The Band’s Visit and The Prom.

RoadCo will announce