Turner Sports Strikes Deals With DraftKings, FanDuel
Turner Sports has entered into two separate multi-year sports betting partnerships with FanDuel and DraftKings that make them each exclusive sportsbook partners of certain Turner Sports and Bleacher Report properties.
FanDuel’s deal includes exclusive integrations for NBA content, including TNT live telecasts and Bleacher Report digital channels such as the B/R app. FanDuel will integrate sports betting insight and analysis directly into the NBA viewing experience.
DraftKings is now the exclusive sportsbook and daily fantasy sports provider across Turner and Bleacher properties, excluding NBA programming. DraftKings will provide betting odds and daily fantasy statistics, personalized automated alerts and editorial pieces across B/R channels, including the B/R Betting vertical.
Bleacher Report launched its B/R Betting vertical in 2019 to create content around sports betting. DraftKings signed a similar partnership with ESPN last month. Other tie ups between major sports media networks and sportsbooks include NBC and PointsBet, CBS and William Hill, and Yahoo Sports and BetMGM. Fox pivoted to launch its own betting app, Fox Bet.