‘You ain’t seen nothing yet,’ analyst says, as TikTok hits 100 million users in Europe – CNBC

A symbol of TikTok (Douyin) is pictured at The Place shopping mall at dusk on August 22, 2020 in Beijing, China.

VCG | Visual China Group | Getty Images

LONDON — TikTok has announced that it now has more than 100 million monthly active users in Europe and that number could grow massively in the years ahead, according to a social media expert.

Matthew Brennan, a China-based social media analyst, told CNBC on Tuesday that the rapid growth of Douyin, the Chinese version of TikTok, is a “bellwether” for TikTok’s growth in other regions.

Duoyin and TikTok are both owned by Beijing-headquartered ByteDance. Over the last few weeks, ByteDance has released some closely-guarded user numbers that show just how popular both apps are.

On Tuesday, it said Douyin hit 600 million daily active users in August. The announcement came a day after TikTok revealed more than 100 million people across Europe are active on TikTok every month. And last month, TikTok announced it had 100 million monthly active U.S. users.

Slowly but surely, ByteDance is painting a picture of how many people use its video sharing apps in each region.

Brennan thinks that China is two years ahead of the U.S. and Europe when it comes to short video. “The big question is the ceiling,” he said. “Where will TikTok/Douyin usage top out? If China hasn’t reached that ceiling yet, that means TikTok very likely has at least two to three