Though the second wave of the COVID-19 pandemic continues to grow in the Xinjiang Uygur Autonomous Region in the northwestern region of China, the esports industry hosted the annual China Digital Entertainment Expo & Conference (China Joy) in Shanghai, while most of the big international gaming conferences like E3 and Gamescom chose to cancel due to the COVID-19.
During ChinaJoy, Riot Games and TJ Sports announced that the 2020 League of Legends World Championships will be hosted in Shanghai from Sept. 25 to Oct. 31, and the event will return to China in 2021, with a multi-city tour. In addition, it was revealed that North America will host the 2022 Worlds.
This new information dispelled the rumor that the 2020 Worlds would be canceled due to the Chinese government’s official announcement to cancel all international sporting events in the country. In addition, TJ Sports also revealed the partner lists for 2020 Worlds.
Among the top stories in China’s esports industry: TJ Sports partnered with Chinese film and television company Youhug to create its own TV series; Tencent announced an end to the partnership with Long Mobile for Auto Chess; HyperX signed a sponsorship deal with Chinese esports organization Q9 Esports Club; Panasonic collaborated with TOP Esports League of Legends player Huang “Karsa” Haoxuan; and global luxury brand FENDI teamed up with two FunPlus Phoenix League of Legends players.