Last week, China’s esports industry saw several major non-endemic sponsorships and partnerships, as well as a few controversial incidents involving League of Legends Pro League players, a coach, league operator TJ Sports, and Chinese businessman Sicong Wang, the founder of Invictus Gaming.
In addition, the second wave of COVID-19 pandemic continues to grow in China. Though Beijing reported July 21 that the city had had no new cases in the past 16 days, the Xinjiang Uygur Autonomous Region, China’s biggest province, reported 64 new cases since July 16 according to People’s Daily, as of the time of writing.
Geographically, Xinjiang is in the northwest area of China, and a long-distance from Shanghai and Hainan. The story of the Xinjiang outbreak may still affect the LPL in Shanghai and the upcoming Tencent Global Esports Annual Summit in Hainan.
Among the top stories in China’s esports industry: LPL teams and TJ Sports punished three players and a coach for toxic language and improper behavior; luxury car brand Rolls Royce collaborated with two QQ Speed players on social media Weibo; and Tencent partnered with Tesla to make the “Model 3” become an in-game vehicle in Peacekeeper Elite.