In China, few visits to cultural destinations take place without the guiding hand of WeChat. From gargantuan state-run museums to private art galleries, Tencent’s multi-functional application has become an essential channel for marketing, broadcasting, and generating revenue.
Consider the following sequence: a user reads an exhibition article on a museum’s official account and purchases a ticket, once onsite, the user browses maps, delves into the exhibition with audio-visual content, buys a souvenir, and posts about the experience — all using WeChat.
For global cultural institutions hoping to develop brand awareness, boost audience engagement, and welcome Chinese visitors dynamically, no tool is more valuable than WeChat Official Accounts.
Overview — WeChat Official Accounts
WeChat offers different type of Official Accounts and the first step is to determine which one(s) best match your institution’s needs;