Tencent Holdings-backed Kuaishou Technology, which operates China’s second-largest short video platform after ByteDance-owned Douyin, has released a new short video app targeting users outside China that closely resembles TikTok, ByteDance’s international version of Douyin.
Snack Video, which is Kuaishou’s second international offering after Kwai, is available on the Google Play app store. Early users and reviewers have pointed out similarities between the new app and TikTok, from its all-black theme to its search function which recommends trending accounts, just like TikTok’s “Discovery” feature.
Snack Video users can post videos up to 57 seconds long, compared to TikTok’s 60 seconds. Like TikTok users, Snack Video users can add friends from their phone books or other social media apps such as Twitter as well as start group chats. It also uses a content recommendation algorithm that shows users videos similar to those they have interacted with, another feature TikTok is known for.
Kuaishou and ByteDance are