“East meets West is a mega global music trend that nobody can ignore,” he says.
LONDON – Warner Music Group is aligning its senior leadership team in one of the world’s biggest music markets with the promotion of Andy Ma to the new role of CEO, Warner Music Greater China, responsible for the company’s operations in Mainland China, Hong Kong and Taiwan.
Ma joined Warner in 2011 and has headed its China division since 2018, when he was appointed executive vp commercial and business development for Greater China.
The exec’s promotion extends his remit to Hong Kong and Taiwan, which were previously run as individual territories rather than under one unit. Warner Music said Ma’s appointment would create more opportunities for development and growth across the three markets and help drive the label’s long-term success in the region.
China has long been plagued by piracy and a culture of not paying for music, but streaming has rapidly transformed the country’s record business. In 2018, music sales in China grew to $531 million, according to IFPI, making it the world’s seventh-largest recorded music market, ahead of Australia, Canada and Brazil.
Streaming made up 90% of total music sales ($478 million). But in contrast to many of the world’s leading markets, it was ad-supported streaming on licensed services like QQ Music, Kugou, and Xiami that provided the largest share of revenues.
When music sales in Hong Kong and Taiwan are taken into account, Greater China overtakes South Korea to stand at number six in the