MUMBAI: Music tech companies like Tencent backed Joox, QQ Music, KKBox, and more seem to have different value propositions, in terms of the myriad of regional music offered to the listeners, the monetization models, etc.; they all sing one same song today.
According to the research Artificial Intelligence has widely gained popularity in the music tech industry in the recent few years. The reasons behind this rise in the uptake of AI in core music streaming application tech is because of some obvious, and yet some other not-so-obvious reasons:
1. AI Augments Listeners’ Experiences Through Personalized Playlists:
Each artist held their own personality which they presented through their music – while some loved the jazzy nature of Louis Armstrong, others melted every time they heard Elvis Presley sing one of his love songs. Some headbanged to The Beatles, while the others swayed to The Doors.
Music streaming app companies like Joox, QQ Music and KuGou have been using AI to analyze the preferences of their listeners and recommend specially curated playlists for personalized customer experience.
By using AI-based “recommendation engines”, the music streaming applications analyze the existing history of the listeners and recommend new songs.
While AI is being used to provide recommendations today, in my opinion there is a great possibility that the music streaming industry will try to offer features that will read body vitals like heart rate, stress levels, breathing rate, maybe even neurological signals from wearable devices. The feature may offer biometric and physiology-based music.
Imagine you are